Microsoft insists that it will not run in a race for quantity, but it still communicates the number of applications available for its new mobile OS. Difficult to follow the communication strategy around Microsoft’s Windows Phone 7. Since its launch, the editor repeats to anyone who will listen that he didn’t enter the game of ‘who has the biggest’ in terms of available applications.
Starting from scratch (the thousands of existing applications are not compatible with WP7), the firm knows she can not fight against the 300 000 applications for the iPhone and 90000 for Android. Microsoft is playing also the quality by focusing on tools really helpful and explained that its OS is precisely meant to avoid multiple applications for the user. Why not. But we must hold the media field. The publisher has announced that the Market Place had just passed the milestone of 2000 downloadable applications, highlighting the appetite of developers who have downloaded the SDK over 500 000 times. It may be noted however that the games and apps Anglo-Saxon are still ultra-majority in the shop.
So we wait to see the original productions of developers. According to a survey, 20% of developers surveyed said they would work for WP7 next year.
