Attention pulling phrases in Ads, Look at-least once videos, innovative or suggesting such a use of a device/product/service which people don’t like to talk in public (that in itself is Finding an Entirely New Niche); are an evergreen ingredients to a successful promotional campaign. Can be used alone, but work best when used together.
So kudos to AOL on its new campaign for its forthcoming Editions app; as it has used all the above mentioned ingredients.
A catchy slogan, with one low-key YouTube video, and suggesting a use which, though people are practicing with paper newspaper and books; don’t talk in public (as if revealed, no will either lend or borrow the person’s readables) it has managed to make for a successful promotion campaign.
Although, Flipboard is what epitomizes a tablet app; still AOL has cleverly created a new Niche for itself: The People who like to read while they are in bathrooms.
About AOL Editions App:
The app will deliver news customized to a reader’s tastes – a genre perhaps best typified now by Flipboard. AOL‘s Editions, based on its video teaser, uses icons that represent these interests – sports, fashion, business news – which the user then arranges in the order he or she prefers. News from these categories, sourced from various sources, is then displayed in a magazine-like format.
