After revolutionizing the mobile phone with its iPhone, Apple wants the U.S. firm to innovate in advertising. From the month of December (exact date still secret), the iPhone owners, but also Ipad and Ipod, will see advertisements of a new genus, iad, (the “i” precedes every Apple product, and “advertising” advertising).
Integrated applications downloaded on app’store, these ads are often playful, and it’s new, interactive and provide access to a cascade of multimedia elements: 3D videos to the inescapable coupons via the explanation of how a video of an electric motor car, the benefits of a plant, water, coffee, It may also, for example, be a finger the car of his dreams with his color, options, or have details on the characters of a favorite movie and bonus. All this, and this is another original, without leaving the application open.
United States where a carton is iad since July it has been established, half of the 25 largest advertisers are already present in Apple apps. In four months, with less than 20% of units in the mobile market, Apple has already captured 21% of advertising revenue, according to research firm IDC. As a new goose that lays golden eggs for the Cupertino company with the share price continues to soar last year.
