Apple owner loyalty was higher than other smarthphone owners. A study conducted by GfK says 84 percent of iPhone owners will choose another iPhone when they replace their smartphone.
Most people look at Apple’s success comes due to the ingenuity of the marketing that drives customers to have an emotional connection with its products. Google Android operating system strength also be the reason, as much as 60 percent said they would still choose a phone that uses the same software.
Examples of weak loyalty to a place among BlackBerry users. Only 48 percent who said they would probably still choose products from Research In Motion’s. Last month the Canadian company has a difficult time with the smartphone user, when the network is experiencing communication outages three days.
In addition, the iPhone may not be the first smartphone on the market. But for many consumers, it is the first product that really smart. His success in selling the iPhone 4S as many as 4 million units seem to explain all these explanations.
Innovative products that makes Apple has always been a brand leader in the technology industry so that consumers feel that he has fully accommodated through what has been produced by them.
